If you’re a WooCommerce store owner, you already know how helpful wishlists are. Chances are, you’ve also heard of the YITH WooCommerce Wishlist plugin, one of the oldest solutions for saving products for later.
As developers who build tools to help online stores grow, we often hear the same complaint from customers. YITH charges €99.99 every year (around $118 USD as of writing) just to let customers create multiple wishlists.
We believe helping customers stay organized should be a standard feature, not a paid add-on. Thus, we built SaveTo Wishlist—a fast, modern YITH WooCommerce Wishlist alternative that gives you key tools for free.
In this guide, we take an honest look at how the free versions of YITH Wishlist and SaveTo Wishlist plugins compare. So let’s start!
Table Of Contents
- Why Consider A YITH WooCommerce Wishlist Alternative?
- SaveTo Wishlist: A Modern Wishlist Plugin
- YITH Wishlist VS. SaveTo Wishlist: Feature Comparison
- 1. Multiple wishlists per user
- 2. Naming and deleting wishlists
- 3. Changing product quantities within the wishlist
- 4. Drag and drop item sorting
- 5. Moving items between lists
- 6. Save current cart to wishlist
- 7. Guest wishlist handling and account sync
- 8. Modern "Block" Support
- 9. Privacy controls for every list
- Which Wishlist Plugin Is Right For You?
- Conclusion
- FAQs: YITH WooCommerce Wishlist Alternative
Why Consider A YITH WooCommerce Wishlist Alternative?
YITH has been a leader in the WooCommerce world for a long time. However, because it was built many years ago, some store owners are looking for a tool that fits better with modern websites and smaller budgets.
Here are a few reasons why people are looking for a change:
1. Higher costs for small businesses
YITH WooCommerce Wishlist costs €99.99 every year. For a small business or one just starting out, that’s a big investment for a single feature. Most store owners would rather spend that money on marketing or new products.
2. Features reserved for “Premium”
The free version of YITH is designed to be very simple. It only allows for one wishlist. Moreover, your customers can’t adjust item quantities in their list. To give them more choices, you have to upgrade to the paid version.
3. Older design and “Legacy” code
Because YITH has been around so long, it was built using older website technology. This can sometimes make a website feel heavier or slower. In today’s world, a fast website is one of the best ways to keep customers happy.
SaveTo Wishlist: A Modern Wishlist Plugin
SaveTo Wishlist is a WooCommerce plugin that lets store owners add wishlist functionality to their stores. While it has a Premium edition, many of the most effective features already come packaged with the free version (a.k.a. SaveTo Wishlist Lite). This is because we wanted to build a tool that helps your business grow without costing you a fortune.
SaveTo Wishlist is a modern, lightweight plugin designed specifically for the latest version of WooCommerce. While other plugins try to do a hundred different things (often slowing down your site in the process), our plugin focuses on being fast, easy to use, and fair to store owners.
The best part: multiple wishlists for $0
One of the standout differences is simple: SaveTo Wishlist offers multiple lists entirely for free. Your customers can build as many collections as they need at the same time, whether they’re planning for birthdays, holidays, wedding anniversaries, or simply keeping track of their favorite things.
Now that we have a clear picture of both plugins, let’s take a closer look at how they stack up side-by-side.
YITH Wishlist VS. SaveTo Wishlist: Feature Comparison
Looking for the ideal free wishlist tool for your store? Then we need to look at the facts.
Both YITH WooCommerce Wishlist and SaveTo Wishlist help customers save products. However, they do so in very different ways. While one focuses on being an established, all-in-one solution, the other focuses on speed and giving you more for free.
In this section, we’ll break down the features that differ the most in the free versions of both plugins. This way, you can clearly see what you get with each option.
Here’s a quick comparison table:
| Feature | YITH Wishlist (Free) | SaveTo Wishlist (Free) |
|---|---|---|
| Multiple Wishlists | ❌ One list only | ✅ Unlimited lists |
| Custom List Names | ⚠️ Can rename but not delete | ✅ Rename or delete anytime |
| In-List Quantity Edit | ❌ Only at checkout | ✅ Change quantity on the list |
| Drag & Drop Sorting | ❌ No reordering option available | ✅ Easy drag-and-drop handles |
| Move Items Between Lists | ❌ No extra lists to move to | ✅ Transfer items in a few clicks |
| Save Cart to Wishlist | ❌ Only individual products | ✅ Snapshot entire cart for later |
| Guest to Account Sync | ⚠️ Cookie-based (basic) | ✅ Automatic merge on login |
| Modern Block Support | ⚠️ Primarily uses older shortcodes | ✅ Full Native Drag-and-Drop Blocks |
| Privacy Controls | ⚠️ Global settings only | ✅ Advanced public/Private per list |
Now, for a more detailed exploration of these differences:
1. Multiple wishlists per user
As previously stated, the biggest difference between these two plugins is how many lists a customer can have.
With SaveTo Wishlist Lite, your customers can create as many separate lists as they want for free. For example, they might have one list for “Pet Supplies” and another for “Summer Vacation Ideas.”
With the free version of YITH WooCommerce Wishlist, users are stuck with one single list. Thus, if you want your customers to stay organized with multiple lists, you have to pay for the €99.99 Premium version. This can make the shopping experience feel limited and cluttered for users of the free version.
2. Naming and deleting wishlists
Organization is key to a good shopping experience.
The free version of SaveTo Wishlist lets customers name and rename their lists. Furthermore, they can delete lists they no longer need. These features allow shoppers to stay highly organized.
The free version of YITH lets customers rename their wishlist. However, because they only get one list, they can’t delete it.
3. Changing product quantities within the wishlist
Sometimes a customer wants to buy more than one of a saved item.
SaveTo Wishlist Lite lets users change the quantity (like picking three shirts instead of one) directly on the wishlist page.
In the free tier of YITH WooCommerce Wishlist, users can only see the product. If they want to change how many they’re buying, they have to wait until they get to the checkout page. The ability to change quantities on the list is a Premium-only feature in YITH.
4. Drag and drop item sorting
A great wishlist should be easy to organize.
The free tier of SaveTo Wishlist includes a “Drag and Drop” handle. This lets customers move their items anywhere on the list just by clicking and dragging. Allowing them to rearrange their list as they please is a huge boon for organization.
YITH doesn’t offer any sorting tools for free. In other words, the items just stay in the order they were added (or alphabetical, depending on your preferred settings). Do you want your customers to be able to reorder their favorite products? Then you need to pay €99.99 for the Premium version.
5. Moving items between lists
Because SaveTo Wishlist Lite allows for multiple lists, it also makes it easy to move items. For example, if a customer saves a pair of shoes to their “Footwear Favorites” list but decides to move them to a “Birthday Gift Ideas” list, they can do so in a few quick clicks.
Since YITH only allows one list for the free version, there’s no “Move” feature available at all. Your customers are stuck with one big, unorganized pile of products.
6. Save current cart to wishlist
This is an effective tool for making more sales.
Sometimes a customer fills their cart but isn’t ready to pay yet. SaveTo Wishlist Lite lets them save their entire cart as a wishlist so they can come back and buy it later.
YITH offers no such feature for free. It focuses only on adding items one by one, which means you might lose a customer who isn’t ready to purchase right away.
7. Guest wishlist handling and account sync
Both plugins let “guest” shoppers (people who aren’t logged in) save items to a list. However, there’s a big difference in how they remember those items.
The free version of YITH uses “cookies” to remember a guest’s list. The problem? Cookies are tied to a specific browser. Therefore, if a shopper clears their history or switches from their phone to a computer, their wishlist is gone.
Basically, it’s like writing a shopping list on a napkin and accidentally throwing it away—all that progress is lost.
SaveTo Wishlist Lite is much smarter about this. It uses a “seamless merge” system. If a guest saves items on their phone and later logs into their account on a laptop, the plugin automatically moves those items into their permanent account. Nothing gets lost, and the customer doesn’t have to do anything.
Thus, SaveTo Wishlist makes it much easier for people to actually come back and buy what they saved, no matter what device they are using.
8. Modern “Block” Support
Most store owners now use “Blocks” to build their websites. This allows you to drag and drop elements exactly where you want them.
Because SaveTo Wishlist was built for this modern era, it has Full Native Block Support. You can easily place an “Add to Wishlist” button anywhere on your page without knowing how to code.
YITH is an established plugin, which means it still relies mostly on an older technology called “shortcodes.” While these still work, they can be harder to style and move around if you aren’t a web developer.
9. Privacy controls for every list
Giving customers control over their privacy makes them feel safer while shopping.
SaveTo Wishlist Lite allows users to set each list as “Public” or “Private” for free. This means a shopper can have a private “Personal Wishlist” and a public “Birthday Ideas” list to share with family at the same time.
In the free version of YITH, these privacy options are basic. To give your customers the ability to manage different visibility settings for each list, YITH requires an upgrade to the Premium version.
Which Wishlist Plugin Is Right For You?
Choosing between these two tools? It all depends on what your store needs right now.
When to choose (or stay with) YITH Wishlist
- You already use YITH: If you already pay for a large “bundle” of YITH plugins and everything is working perfectly, you might not want to change your setup.
- You like the “Traditional” way: Are you comfortable using older tools and don’t mind the €99.99 annual fee? Then YITH is an established choice that’s been around for a decade. It’s a solid option for people who prefer a classic approach to building their store.
When to choose (or switch to) SaveTo Wishlist
- You’re starting a new store: If you want the most modern technology from day one, SaveTo Wishlist is built for the newest versions of WordPress and WooCommerce.
- You want to save money: Do you want professional features—like multiple lists—without the high yearly cost? Then SaveTo Wishlist gives you those tools for free.
- You want a faster site: Are you worried about your site slowing down? Then switching to a lightweight, “Block-based” plugin can help your pages load more quickly for your customers.
Coming Soon: SaveTo Wishlist Pro
While SaveTo Wishlist Lite gives you more for free to make it an effective YITH WooCommerce Wishlist alternative, we’ll soon launch a Pro version with even more power. Even better, SaveTo Wishlist Pro will cost only $49.50 per year, making it a fraction of the cost of YITH Premium.
Here’s a sampling of the Premium features SaveTo Wishlist Pro will include:
- Advanced analytics: Stop guessing and start knowing. See exactly which products are trending on wishlists and which brands your customers are watching most.
- Wishlist automations: Put your sales on autopilot. Automatically trigger emails or admin alerts when a high-value item is added or when a saved product goes on sale.
- Shared wishlists (co-authoring): Take sharing to the next level. Allow friends or family to not only view a list but actually add or remove items together—perfect for wedding registries and group planning.
- Webhooks for marketing: Connect your wishlist data to over 5,000+ apps like Klaviyo, Mailchimp, or Zapier to sync customer interests with your email marketing in real-time.
- Role-based restrictions: Control exactly who can use specific wishlist features based on their user role (like Wholesale vs. Retail). In other words, you get complete authority over your store’s experience.

Conclusion
Adding a wishlist to your store is a proven way to boost sales and customer loyalty. However, you shouldn’t have to pay €99.99 for basic organization features.
SaveTo Wishlist Lite offers a modern, fast, and free YITH WooCommerce wishlist alternative. By providing multiple wishlists, guest syncing, and Full Native Block Support at no cost, we help you grow your business without the unnecessary overhead.
To recap, this article explored the following concepts:
- Why consider a YITH WooCommerce Wishlist alternative?
- SaveTo Wishlist: a modern wishlist plugin
- YITH Wishlist vs. SaveTo Wishlist: feature comparison
- Which wishlist plugin is right for you?
Whether you’re starting fresh or looking to streamline a heavy store, SaveTo Wishlist is the modern choice for a faster, more affordable shopping experience. Download it for free and discover how it can help your WooCommerce business today!
FAQs: YITH WooCommerce Wishlist Alternative
What are the main reasons to consider switching to a YITH WooCommerce Wishlist alternative?
Many store owners are switching because YITH charges a high annual fee of €99.99 for basic features, has limited free functionalities, and can slow down websites due to older technology. A YITH WooCommerce Wishlist alternative like SaveTo Wishlist offers similar or better features for free and is more modern and lightweight.
What features does SaveTo Wishlist offer for free that YITH WooCommerce Wishlist charges for?
SaveTo Wishlist allows multiple wishlists per user, renaming and deleting lists, changing product quantities directly on the list, drag-and-drop sorting, moving items between lists, saving the current cart as a wishlist, automatic guest account merging, Full Native Block Support, and detailed privacy controls—all at no cost.
When is it a good idea to switch to SaveTo Wishlist from YITH WooCommerce Wishlist?
Switching is a good idea if you want to save money, improve website speed, access modern features like Full Native Block Support, multiple wishlists, and better guest handling. Furthermore, it’s recommended if you’re starting a new store and want a lightweight, feature-rich wishlist plugin without the €99.99 (approximately $118) annual fee. Plus, if you need professional tools, SaveTo Wishlist Pro will soon be available for just $49.50 annually.












