Marketing & Growth

If you run Iconic’s Wishlists for WooCommerce, you may have noticed its website now opens a Liquid Web page. In May 2026, Liquid Web stopped selling Iconic’s plugins as standalone…

I went looking for a reliable number on what a wedding registry is actually worth to the store fulfilling it. What I found was the same figure sitting in a…

Christmas is the peak of the shopping calendar. However, it has one feature no other sale shares: most buyers aren’t shopping for themselves. That simple fact completely changes how you…

What You'll Learn What Makes A Great Cyber Monday Sale? Step 1: Build Cyber Monday Wishlists Early Step 2: Automate Your Cyber Monday Alerts Step 3: Win The Mob

Small Business Saturday, the Saturday right after Thanksgiving, is the one shopping day built specifically for stores like yours. Black Friday and Cyber Monday are all about big retailers and…

What You'll Learn What Are The Best Black Friday Marketing Ideas For WooCommerce? Which Ideas Need Free Vs. Pro? Idea 1: Capture Black Friday Demand Before The

Halloween kicks off the entire Q4 selling season, and shoppers plan for it earlier than you’d think. Costumes, decor, and themed products get researched and saved through September and early…

Every year the big sales events sneak up on WooCommerce store owners. Black Friday lands, and you’re scrambling to build a promo, write emails, and pick discounts. All in the…

The holiday season is the busiest, most profitable stretch of the year. It’s also the most crowded. Shoppers spent a record $257.8 billion online during the 2025 holiday season, up…

A homewares store can lose an entire wedding season without ever seeing it happen. The couple registers on a third-party registry website. Then their guests buy the gifts there. The…

A store owner asked us last month whether they needed a gift registry. They already had a wishlist, and wondered whether it would do the job. It’s the right question,…

A wishlist save is the clearest buying signal a shopper hands you for free. They picked the product, they picked the variation, and they said they want it later. On…

Your customers are telling you exactly what they want to buy. Every time someone saves a product to a wishlist, they hand you a clear signal of intent. Still, most…

Most WooCommerce stores treat every shopper the same. Same emails, same offers, same homepage, whether someone is a first-time browser or a repeat buyer. That one-size-fits-all approach quietly leaves money…

Most WooCommerce store owners pour all their recovery effort into the shopping cart. Abandoned cart emails, exit popups, retargeting ads: all aimed at people who got as far as adding…

Every holiday season, WooCommerce store owners watch shoppers browse, fill a cart, then leave without buying. If you’ve ever wondered how to create a gift guide that turns browsing into…

Your customers are telling you what they want to buy. Every time someone saves a product to a wishlist, that’s a clear buying signal sitting in your WooCommerce store. The…

If you send the same email to every customer, you already know the result: low open rates and more unsubscribes. Most WooCommerce stores treat their audience as one single list.…

If you sell gift-worthy products in WooCommerce, you’ve probably watched shoppers add items to a cart, then vanish before checkout. A shared wishlist in WooCommerce fixes a big slice of…

Scarcity marketing works in WooCommerce when it's honest. See how wishlists power real low-stock, price-drop, and expiry urgency shoppers can trust.

You send an email blast to your whole list and watch the open rate crawl. Most of those shoppers weren’t ready to buy, so the message lands as noise. WooCommerce…

You spent real money acquiring these customers. They bought once, and then they vanished. They aren’t angry, and they didn’t run to a competitor—they just forgot about you. And right…

When a customer plans a wedding or a baby shower, they want one shared list. Friends and family can then buy from it. If your store can’t handle that, those…

If your WooCommerce product recommendations are still relying on default category tags, you’re actively leaving money on the table. Default WooCommerce related products are built on a flawed system: they…

If you’re wondering how to increase online sales in WooCommerce without pouring more money into ads, you’re not alone. Traffic keeps coming, yet most visitors browse, shortlist a few things…