When using the wishlist feature, each wishlist generates a unique URL for sharing or direct access. Ideally, visiting this URL should open the wishlist page without issues.
However, if you encounter an Error 404 page when visiting a wishlist URL, there are two common areas to check: Permalinks and Caching settings.
Permalinks
The most common cause of 404 errors is permalink settings. To check and fix:
- Go to Settings → Permalinks in your WordPress dashboard.
- Make sure the Post Name option is selected.
- If it’s already set, click Save Changes to refresh the permalink structure.
This often resolves the 404 error for wishlist URLs.
Caching
Caching can interfere with dynamic URLs like wishlists. To troubleshoot:
- If you have a caching plugin enabled, temporarily disable it and test the wishlist URL.
- If the URL works correctly after disabling the cache, purge or clear the cache and re-enable the plugin.
- Some hosts implement server-side caching. If the issue persists, contact your hosting provider to ensure server-side caching isn’t blocking wishlist URLs.
By checking your permalinks and caching settings, most 404 errors for wishlist URLs can be resolved quickly, ensuring your customers can access and share their wishlists without issues.
Help & Support
We have a dedicated support team for SaveTo Wishlist for WooCommerce who knows our products, WooCommerce, and the industry very well. You’re welcome to make use of their expertise at any time, worldwide.
If you would like to know more about this plugin or find any issues with it, please go to the support ticket request form and send us a message.
If you are a free plugin user, please send us a support request on the forum, we actively monitor the WordPress.org support forums for the free plugin and help our users there as best as we can.

