How to set up automated wishlist email notifications

With SaveTo Wishlist Pro, you can automatically send email notifications based on what customers are doing with their wishlists. Automations work in two directions: alert the site admin when customers are showing buying intent, or email customers directly when a product they wishlisted goes on sale or comes back in stock.

Use automations to monitor buying intent (get notified when products are added to wishlists or when a new wishlist is created) or to reach customers directly the moment a product they saved goes on sale or comes back in stock.

Prerequisites

• SaveTo Wishlist Pro installed and active on your WooCommerce store.
• WooCommerce email delivery configured (the same channel used for order receipts).

Recipient modes: admin vs. per-customer

Every email automation has an Email Address field that controls who receives the notification. There are two ways to use it:

• Admin mode: Enter a static address (e.g. your store email) or leave it blank to default to the site admin email. The automation sends one email per trigger event, regardless of how many customers have the product wishlisted.
• Per-customer mode: Enter {customer_email} as the recipient. For the Product on Sale and Back in Stock triggers only, this sends one email per customer who has that product in their wishlist. Other triggers always send a single email, so per-customer mode applies only to those two triggers.

The first time SaveTo Wishlist Pro is activated, it creates a predefined “Product on Sale” automation for you under SaveTo Wishlist → Automations, already filled in with a customer-friendly email body (“Good news! A product on your wishlist is now on sale”). It ships switched off, so it won’t send anything until you turn it on. To activate the per-customer flow, open it, set Email Address to {customer_email}, set the status to Active, and click Update Automation to save.

Understanding automation triggers

Triggers define when an automation runs, the specific wishlist event that fires the action. Available triggers:

• When a new wishlist is created for a user
  You can also enable “Also fire for admin-created wishlists” if you want automations to run when wishlists are created manually in the admin area.
• When a product is added to a wishlist
  You can trigger this for products in all categories, or limit it to a specific category.
• When a product is removed from a wishlist
  You can also limit this to all categories or a specific category.
• When a wishlist product goes on sale: supports per-customer emails
  Fires when a product with active wishlisters has its sale price applied. Set Email Address to {customer_email} to notify each customer individually, or use a static address to alert only the admin.
• When an out of stock wishlist product comes back in stock: supports per-customer emails
  Fires when a previously out-of-stock product is replenished. Set Email Address to {customer_email} to notify each customer individually.

Create an email automation

Admin notification

1. Navigate to Automations: Go to SaveTo Wishlist → Automations in your WordPress dashboard.
2. Open the automation editor: Click Add New to open the automation editor.
3. Select a trigger: Choose from the dropdown: for example, When a product is added to a wishlist.
4. Choose action type: Set the action to Send an email notification.
5. Configure the email:
   • Email Address: Enter the admin email address, or leave blank to use the site admin email.
   • Email Subject: Write a subject line such as “Admin Alert: New Wishlist Activity”.
   • Email Body: Use available variables such {product_name}, {customer_name}, and {wishlist_name} to include relevant details.
6. Set status to Active so the automation runs immediately.
7. Save: Click Create Automation to save your new automation (or Update Automation if you’re editing).

Per-customer notification (Product on Sale or Back in Stock)

Use this approach to email each customer directly when a product they wishlisted goes on sale or comes back in stock.

1. Go to SaveTo Wishlist → Automations and click Add New.
2. Select the trigger: Choose When a wishlist product goes on sale or When an out of stock wishlist product comes back in stock.
3. Choose action type: Set the action to Send an email notification.
4. Configure the email:
   • Email Address: Enter {customer_email}. This tells the automation to send one email to every customer who has the product in their wishlist.
   • Email Subject: Use something customer-friendly like “A product on your wishlist is now on sale!”
   • Email Body: Use {product_name}, {product_sale_price}, and {product_regular_price} to show the customer exactly what changed.
5. Set status to Active and click Create Automation (or Update Automation if you’re editing).

Tip: use the predefined automation
SaveTo Wishlist Pro ships with a “Product on Sale” automation that already has a customer-friendly subject and body set up. Open it, set Email Address to {customer_email}, set the status to Active, then click Update Automation to save. It’s ready to go.

Test your first automation

Trigger the event manually to verify your setup works. Add a product to a wishlist (or mark a product on sale), then check that the email arrives.

For additional guidance on WooCommerce email delivery, see the official WooCommerce email documentation.

Frequently asked questions

What happens if I leave Email Address blank?

The automation falls back to your site’s admin email address (the one set under Settings → General → Administration Email Address in WordPress).

Can I use placeholders in the subject line, or only the body?

Both. Placeholders work the same way in Email Subject and Email Body. You can also use {customer_email} in the Email Address field to send to each individual customer (for the on-sale and back-in-stock triggers only).

Why isn’t my per-customer email arriving?

Per-customer mode (entering {customer_email} in the Email Address field) only works for the product goes on sale and back in stock triggers. If you set {customer_email} for any other trigger, the automation will not send. Confirm the trigger you picked, then check that the product actually has wishlisters (you can verify in SaveTo Wishlist → Analytics).

Available placeholders

Drop any of these placeholders into the Email Subject or Email Body (or the Email Address field for per-customer mode), and SaveTo Wishlist Pro replaces them at send time. The set available to you depends on which trigger you picked.

Placeholder	Resolves to	Available for
{customer_id}	The customer’s user ID	All triggers
{customer_name}	The customer’s display name	All triggers
{customer_email}	The customer’s email address (also the value to enter in Email Address for per-customer mode)	All triggers
{wishlist_name}	The wishlist’s name	All triggers
{wishlist_url}	The wishlist’s public URL	All triggers
{created_date}	The wishlist’s creation date	All triggers
{product_id}	The product ID	Item added, item removed, product on sale, product back in stock
{product_name}	The product name	Item added, item removed, product on sale, product back in stock
{product_price}	The product’s current price	Item added, item removed, product on sale, product back in stock
{product_regular_price}	The product’s regular (non-sale) price	Item added, item removed, product on sale, product back in stock
{product_sale_price}	The product’s sale price	Item added, item removed, product on sale, product back in stock
{product_sku}	The product’s SKU	Item added, item removed, product on sale, product back in stock
{product_stock_status}	The product’s stock status (instock, outofstock, onbackorder)	Item added, item removed, product on sale, product back in stock
{product_quantity}	The product quantity added	Item added to wishlist only

Placeholders work in both the Email Subject and Email Body.