Reviewed by I’ve analyzed WooCommerce wishlist plugin pricing for more stores than I can count, and the one thing that always catches online store owners off guard is how much the “affordable” option actually costs once you need the features you thought were included.
The sticker price on a plugin’s pricing page tells you almost nothing. What matters is the total cost of ownership: what’s truly free, what’s locked behind a paywall, what happens at renewal, and how much you’re paying per feature you actually use.
I spent weeks digging into every major WooCommerce wishlist plugin’s pricing structure for 2026. This article breaks down what you’ll actually pay, what you get at each price point, and where the real value sits. If you’re comparing options right now, this is the guide I wish I’d had when I started.
For a broader look at how these plugins compare beyond just price, check out our full comparison of the best WooCommerce wishlist plugins.
Table Of Contents
Why Sticker Price Doesn’t Tell The Full Story
Most WooCommerce wishlist plugins follow a freemium model: free base plugin, paid premium version. Sounds simple enough. But the gap between what’s advertised and what you actually get can be massive.
Here’s what I mean.
- Free tier feature gaps that force upgrades. A plugin might advertise a free version, but if the free version is missing basic features like guest wishlists or multiple wishlists, you’re essentially forced into the paid tier for a usable product. The “free” version becomes a demo, not a tool.
- Per-site licensing. Some plugins charge per site. If you’re running two WooCommerce stores, or a multisite setup, that $79/year license just became $158/year. Others offer unlimited sites at a higher tier, which can actually save money if you’re managing multiple properties.
- Renewal pricing. First-year discounts are standard across WordPress plugins, and wishlist plugins are no exception. That attractive introductory price you see? Make sure you check what Year 2 costs before you commit.
- Add-on costs. Some plugins require companion add-ons for features like email integrations or advanced analytics. Those costs add up.
🚀 What We’ve Seen: In my experience evaluating wishlist plugins for client stores, the actual Year 2 cost is often 40-100% higher than the introductory price. Store owners who budget based on the first-year price regularly get surprised at renewal. Always check the “regular” price, not just the promotional one.
2026 WooCommerce Wishlist Plugin Pricing Comparison
Let me lay out the actual WooCommerce wishlist plugin pricing for the four most popular options as of early 2026. I’ve verified these directly from each plugin’s pricing page.
SaveTo Wishlist
- Free: $0/year. This includes multiple wishlists, unlimited wishlists, guest wishlists that automatically sync with user accounts upon login or registration, wishlist button and page customization, drag-and-drop sorting, variation tracking, privacy settings that let shoppers share wishlists via URL, block theme support, wishlist importer, and translation readiness.
- Growth: $49.50 for the first year, then $99/year. Single site. This adds wishlist analytics and reports as well as various automations, including price drop alerts, back-in-stock notifications, webhooks, and user meta updates. Furthermore, it offers collaborative lists and role-based access.
- Business: $99.50 for the first year, then $199/year. It comes with everything in Growth plus unlimited sites, multisite support, and priority email support.
- Guarantee: 14-day money-back guarantee on all paid plans.
See the full SaveTo Wishlist pricing for current details.
YITH WooCommerce Wishlist
- Free: $0/year. This offers reliable yet basic wishlist functionality. You need to upgrade to the premium version to get multiple WooCommerce wishlists, guest wishlist auto-syncing, and other advanced features.
- Premium: €99.99/year (approximately $115+/year) for a single site. Basically, this unlocks unlimited wishlists per user, granular privacy controls, and an internal promotional email engine. It also includes an “Ask for an Estimate” feature.
- Multi-Site: WooCommerce wishlist plugin pricing scales aggressively for agencies, historically costing up to $199.99/year for 6 sites and $999.99/year for 30 sites.
- Guarantee: 30-day money-back guarantee. However, this includes strict exceptions (e.g., no refunds on renewals or if you have a history of refunding YITH products).
TI WooCommerce Wishlist
- Free: $0/year. This features a highly guided setup wizard, extensive visual and icon customization without needing custom CSS, and native social sharing integrations that let users share wishlists. However, it strictly limits shoppers to a single wishlist, lacks modern visual block integrations, and doesn’t offer guest wishlist auto syncing.
- Pro: Paid plans are offered exclusively as a $79-per-year annual subscription for a single website, as multi-site tiers and lifetime licenses were phased out on May 15, 2023. Moreover, it adds multiple wishlists, drag-and-drop sorting, an integrated promotional email engine, and a “Product Analytics” dashboard.
- Guarantee: 14-day money-back guarantee on paid plans.
WPC Smart Wishlist for WooCommerce
- Free: $0/year. Built explicitly for mobile optimization and fast AJAX performance. It also includes smart cart-removal mechanics and shortcode support. However, it limits users to a single list and has no guest wishlist auto-merge feature
- Premium (Single Site): $32.48 one-time payment, but includes lifetime updates, with pricing varying by bundle and site count. Unlocks multiple wishlists, advanced navigation menu integrations, and a unique “Product Notes” capability that lets shoppers attach personal text notes/specifications to saved items.
- Premium (Multi-Site): $59.00 one-time payment for up to 5 sites, or $99.00 one-time payment for unlimited sites. All premium tiers include lifetime updates, but dedicated technical support is limited to one year.
- Guarantee: 7-day money-back guarantee on paid plans.
- The Trade-Off: While the one-time WooCommerce wishlist plugin pricing is incredibly budget-friendly, WPC is strictly a passive UI tool. It lacks the built-in email automations, abandonment analytics, and CRM routing that make the recurring-fee plugins active revenue generators.
The key takeaway here: the sticker prices look similar until you dig into what each tier actually includes, and whether you’re paying a recurring annual fee or a one-time lifetime cost. That’s where the real differences show up.
What You Actually Get At Each Price Point
This is where things get interesting. Let’s compare what you’re actually buying at three budget levels.
Free tier: $0/year
This is where SaveTo Wishlist pulls ahead significantly. Here’s what you get free with SaveTo Wishlist’s free version versus what competitors include:
- Multiple wishlists per user: Included free with SaveTo Wishlist. Typically a paid feature with competitors.
- Unlimited wishlists: Included free with SaveTo Wishlist. Not available in all competitors’ free tiers.
- Guest wishlists: Included free with SaveTo Wishlist. Available in some free tiers, restricted in others. SaveTo Wishlist also merges guest accounts with user accounts upon login or registration in its free tier. So far, no other wishlist plugins offer this auto-merge feature.
- Variation tracking: Included free with SaveTo Wishlist. Not always available in free tiers elsewhere.
- Block theme support: Included free with SaveTo Wishlist. Varies by plugin.
- Wishlist importer: Included free with SaveTo Wishlist. Uncommon in free tiers.
- Wishlist button customization: Included free with SaveTo Wishlist. Varies by plugin.
- Button templates: Included free with SaveTo Wishlist. Basic styling only in most free alternatives.
- My Wishlist page customization: Included free with SaveTo Wishlist. Usually, a premium feature in other plugins.
Mid-tier: $49-$99/year
SaveTo Wishlist’s Growth plan ($49.50 for the first year, then $99/year) includes analytics, automations, price drop alerts, back-in-stock notifications, webhooks, collaborative lists, and role-based access.
At this price point with competitors, you’re typically getting basic premium features on a single site. Features like advanced analytics and automations often require higher-priced tiers or separate add-ons.
Premium tier: $99-$199+/year
SaveTo Wishlist’s Business plan ($99.50 for the first year, then $199/year) gives you everything in Growth plus unlimited sites, multisite support, and priority email support.
Competitors at this price range typically offer single-site premium licenses. Multi-site licensing can push costs well above $199/year with some plugins.
The Features That Usually Cost Extra
Some features are almost universally free. For instance, a basic “add to wishlist” button comes with every plugin’s free tier. But there’s a set of features that most plugins lock behind their paid versions, and this is where SaveTo Wishlist’s free and Growth tiers stand out.
Multiple wishlists per user
When customers save items, letting them organize those products into separate lists (“Birthday,” “Holiday,” “Someday”) is standard shopping behavior. Many competitors charge for it. Check out the full multiple wishlists feature breakdown for details.
Guest wishlists
Not every shopper wants to create an account before saving items. Guest wishlists let non-logged-in visitors save any WooCommerce product, which matters for conversion. Moreover, a feature that syncs guest wishlist data with a user account once a shopper logs in or creates an account ensures the data isn’t lost. While some plugins offer guest wishlist support in their free tier, only SaveTo Wishlist provides both guest wishlist support and the auto-merge feature for free.
Wishlist analytics
Understanding which products get wishlisted most, which lists convert, and how wishlist users behave is valuable data for merchandising decisions. This is a Growth-tier feature. Competitors that offer it at all typically charge more.
Automations and notifications
Wishlist automations like price drop alerts and back-in-stock notifications turn passive wishlists into active sales tools. These are Growth-tier features with SaveTo Wishlist. Most competitors either don’t offer them or charge premium prices.
REST API and webhooks
For stores that need to connect wishlists to external systems, CRMs, or custom workflows, API access matters. SaveTo Wishlist includes REST API and webhook support in the Growth tier.
Native Gutenberg block support
Typically, many of the most popular wishlist tools rely on shortcodes to display buttons and lists, which can be frustrating to manage. In contrast, SaveTo Wishlist fully integrates with the modern WordPress Gutenberg editor. Thus, you don’t need coding to place, customize, and preview your wishlist buttons anywhere on your site. Furthermore, by using this native WordPress block architecture, the plugin keeps your site lightweight and ensures lightning-fast page load times.
Calculating Your Real Total Cost Of Ownership
Let me walk through how to think about the real cost, not just the license fee.
- Single site vs. multi-site. If you only run one WooCommerce store, single-site licensing works fine. But the moment you add a second store, staging site, or multisite network, per-site licensing costs double or triple. SaveTo Wishlist’s Business tier ($99.50, then $199/year) covers unlimited sites, which makes the math simple for agencies and multi-store operators.
- Year 1 vs. Year 2+ costs. SaveTo Wishlist’s Growth plan is $49.50 in Year 1 (50% off the regular $99 price). Plan your budget around the regular price so renewals don’t catch you off guard. This applies to every plugin, not just SaveTo Wishlist.
- Support tiers. Basic support is usually included, but priority support often costs more. SaveTo Wishlist includes priority email support in the Business tier. With some competitors, priority support is a separate upsell.
- The money-back safety net. SaveTo Wishlist offers a 14-day money-back guarantee on paid plans. This removes the risk of committing to a plugin that doesn’t fit your store. Not all competitors offer the same window.
- The bottom line on total cost: For a single store wanting analytics, automations, and notifications, SaveTo Wishlist’s Growth plan at $49.50, then $199/year is the most cost-effective option I’ve found in 2026. For agencies or multi-store setups, the Business plan at $99.50, then $199/year for unlimited sites is hard to beat on a per-site basis.
For a detailed look at how SaveTo Wishlist stacks up beyond pricing, read our SaveTo Wishlist review with real performance data.
Frequently Asked Questions: WooCommerce Wishlist Plugin Pricing
Is there a completely free WooCommerce wishlist plugin?
Yes. Several wishlist plugins offer free versions, including SaveTo Wishlist, YITH WooCommerce Wishlist, TI WooCommerce Wishlist, and WPC Smart Wishlist for WooCommerce. The difference is what’s included in the free tier. SaveTo Wishlist’s free version includes variation tracking, allows store owners to customize the appearance of wishlist buttons and pages, and lets shoppers create multiple wishlists and guest wishlists.
What’s the cheapest wishlist plugin with analytics?
SaveTo Wishlist’s Growth plan at $49.50 for the first year then $99/year includes wishlist analytics and reports, along with automations, price drop alerts, and back-in-stock notifications. Most competing plugins that offer analytics charge more for comparable functionality.
Do wishlist plugins charge per site?
Most do, at least at their base premium tier. SaveTo Wishlist charges per site on the Growth plan ($49.50 for the first year, then $99/year for one site), but the Business plan ($99.50 for the first year, then $199/year) covers unlimited sites. Check each WooCommerce wishlist plugin pricing page carefully, especially if you run multiple stores.
Is SaveTo Wishlist’s free version actually usable?
Yes, it’s a fully functional wishlist plugin. The free version includes unlimited WooCommerce wishlists, guest wishlists, variation tracking, multiple wishlists per user, block theme support, a wishlist importer, button templates, and translation readiness. You don’t need the paid version for core wishlist functionality.
What happens when my wishlist plugin license expires?
Typically, the plugin keeps working, but you lose access to updates and support. This means no security patches, no compatibility updates when WooCommerce releases new versions, and no help if something breaks. Keeping an active license is worth it for any plugin you depend on.
Are there any hidden fees with WooCommerce wishlist plugins?
Not hidden fees exactly, but watch for these: renewal price increases after the first year, per-site licensing that multiplies your cost, required companion plugins for certain features, and premium support tiers that cost extra. Always check the “regular” price, not just the introductory offer.
Conclusion
The cheapest WooCommerce wishlist plugin isn’t the one with the lowest sticker price. It’s the one that includes the features you actually need without forcing you into expensive upgrades.
For stores that only need basic wishlist functionality, SaveTo Wishlist’s free tier is genuinely generous. Unlimited wishlists, guest wishlists, multiple wishlists, and variation tracking, all at $0/year.
For stores that want analytics, automations, and notification tools, SaveTo Wishlist’s Growth plan, at $49.50 for the first year and $99/year, packs more features per dollar than anything else I’ve found in 2026.
And for agencies or multi-store operations, the Business plan at $99.50/year for unlimited sites eliminates the per-site licensing math that makes other plugins expensive at scale.
To recap, this article covered:
- Why sticker price doesn’t tell the full story
- 2026 WooCommerce wishlist plugin pricing comparison
- What you actually get at each price point
- The features that usually cost extra
- Calculating your real total cost of ownership
Check the full SaveTo Wishlist pricing and take advantage of the 14-day money back guarantee if you want to test it risk-free. Or start with the free version and upgrade when you’re ready for analytics and automations.
