If you run your email marketing with Noptin, SaveTo Wishlist can tag your subscribers automatically based on wishlist activity, so you can build automations around what customers want. This article explains what gets synced and how to use it.
Before you start
- Noptin installed and active.
- SaveTo Wishlist active. No extra settings are needed, the sync runs automatically once both are active.
- This works for logged-in customers, since a subscriber needs an email address.
What gets synced
When a logged-in customer acts on a wishlist, SaveTo adds or updates their Noptin subscriber and applies a tag that matches the event. The tags are created automatically the first time each event happens:
- Wishlist – Product Added, when a product is added to a wishlist.
- Wishlist – Product Removed, when a product is removed.
- Wishlist – Saved, when a customer saves a wishlist.
How to use it in Noptin
- Make sure both Noptin and SaveTo Wishlist are active.
- As a logged-in customer, add a product to a wishlist to generate the first event.
- In Noptin, open the subscriber and confirm the wishlist tag appears.
- Create a Noptin automation that starts when one of these tags is applied, then add your follow-up steps.

Frequently asked questions
Do I need to configure anything in SaveTo?
No. As long as Noptin is active, the sync runs on its own.
Are guests synced?
No. Only logged-in customers with an email address are added as subscribers.
What happens if someone has unsubscribed?
They are left alone. A contact who opted out is never re-subscribed or re-tagged by wishlist activity.
Can I rename the tags?
The default names are shown above. A developer can change them with the stwlite_noptin_event_tags filter.
Need help?
If you have a question or run into any issues, we’re here to help.
- Premium users: Open a support ticket
- Free users: Visit our community forum
